Equinox
A digital campaign to get a fit and healthy jump on the new year. The Equinox Win January challenge, was a digital game. Encouraging friendly competition among members to check in, gain points, win prizes and of course bragging rights.
Processes involved: Competitive Analysis, User Research, Art Direction, Visual Design
Equinox Challenge
A little competition never hurt anyone.
If it doesn’t challenge you it won’t change you.
