Samsung

LeBron James - Together We Rise

To kick off the new season LeBron gave a nod to his fans by bringing back his chalk toss. This digital campaign used selfies submitted by fans to compose a mosaic of LeBron doing his infamous gesture. It appeared online and on the media mesh at the entrance of the American Airlines Arena in Miami. I was also behind the scene art directing shots of the commercial with LeBron James and Kevin Heart using the Galaxy Gear and Galaxy Note 3 for use in Samsung’s digital campaign.

Processes involved: Art Direction, Visual Design